What kind of super sports utility vehicle is it (what are the super sports utility vehicles)？

Big six-seat SUV, a new market segment rising in Ran Ran.

As we all know, SUV models are the most favored category in the domestic market. With the road passability, comfortable space, spacious vision and good carrying capacity, the explosions are frequent, and it has also become the first category for independent brands to achieve the hegemony.

Nowadays, with the introduction of the three-child policy and camping becoming a long-term topic, many car companies have found that family multi-person travel has become an urgent demand for automobile consumption market, so you can also see many six-seat sports utility vehicles released recently, and most of them are brand flagships.

Then, why on earth did the big six-seat SUV, once neglected, suddenly become a sought-after trump card product for various car companies?

In fact, when the second child was opened in 2016, the big six-seat SUVs were also popular for some time. Most brands such as Hyundai, Ford, Jetway and BYD have laid out corresponding products, but because domestic consumers have not got rid of the car buying thinking of "people choose five seats less and people choose seven seats more", the sales of six-seat SUVs have always been in a tepid state.

With these "lessons from the past", car companies rarely try this market segment easily in the face of those so-called "windows". After the three-child policy in 2021, there will be few six-seat SUVs launched.

However, this has started to change in recent years. From traditional car companies to new car-making forces, from fuel vehicles to new energy vehicles, new cars have taken turns, and they have also raised the activity of this market to an unprecedented height.

For example, as the flagship SUV and Huawei's current technology, the new car will be equipped with black technologies such as Harmony OS 4.0 HarmonyOS car, light field screen, Huawei ADS, AR-HUD, car AI model, etc., and it is standard suspension and CDC suspension, and the pre-sale price will reach 500,000-600,000 yuan;

For example, Wei Brand Blue Mountain, as the brand-new flagship SUV of Wei Brand, shoulders the "hope of the whole village" of Wei Brand. In addition to the 4.9s acceleration, 180km pure battery life and 3050mm wheelbase stronger than the ideal L8, it is also equipped with the Coffee OS 2 intelligent cockpit system and the Coffee Pilot 2.5 intelligent assisted driving system.

In addition, the new car is equipped with experiential configurations such as steering wheel heating, NAPPA leather seats, seat memory, and 25-inch enhanced HUD, and the price is 27.38-30.88 million yuan. For this reason, many people say that it has set off a price war for the six-seat SUV.

Another example is Roewe RX9, as the new flagship that replaced Roewe RX8, once again comes with the mission of hitting the mid-to-high-end market, so it is very good at hardware. It has a 2.0T＋9AT power combination, a 47-inch triple screen, a CDC active suspension and a wheelbase of 2915mm, and its performance, intelligence and space practicability are not bad. Moreover, as long as it starts from 175,800, Roewe's sincerity is full this time.

The reason why everyone is keen to launch the Big Six-seat SUV as the flagship model is that the current Big Six-seat SUV market has been completely opened, which is well reflected by the first layout of this market segment and the ideal sales volume. In the past 2022, the ideal L9 sold nearly 40,000 vehicles only four months after delivery, and the M7 in a similar time period also won over 21,000 vehicles, with an average monthly sales volume of several thousand.

On the other hand, we hope to achieve an upward breakthrough with the help of new market segments with better premium capacity. After all, larger size and better technology can carry more expensive prices. The starting price of the M7 is 289,800 yuan, and the ideal L9 is 459,800 yuan. So that everyone can see that the market segment of the big six-seat SUV is "arrogant".

I have to admit that the explosion of the big six-seat SUV is only the appearance, behind which is the change of the new automobile era and the driving force of the subdivision scene.

Because the demand for multi-person travel has always existed in the past, in the mainstream market in the past, joint venture brands have defined the product definition of each price model with a strict product array, while China brands are limited by technology and word of mouth, and they have no actual dominance in product pricing or product definition.

Nowadays, in the new automobile era, especially in the new energy track, China brand has changed from the former pursuer to the leader, and seized the initiative in the demand change of China automobile market, so that the space for China brand to play can be maximized.

Just like the big six-seat SUV that consumers can't accept in the past, the seat layout of the current seven-seat SUV is mostly in the form of 2+3+2. However, due to the limitation of the body structure, the second row will be a little crowded, and it is a hassle to get in and out of the third row.

On the other hand, the 2+2+2 layout of six seats, after the second row becomes two independent seats, can have independent seat armrests and lateral space. Users can also enter and exit the third row through the central channel, without the cumbersome entry and exit like a 7-seat SUV. At the same time, with the central passage as an extension, the third row also has a more comfortable sitting position.

It can be seen that there is not much difference between the six-seat SUV and the seven-seat SUV in the interior space, but the actual experience and car scene diversity of the former are significantly higher. Thanks to electrification breaking consumers' inherent product cognition and multi-person travel becoming a hot spot again, the big six-seat SUV has a chance to be recognized by more consumers, and even has a trend of spreading from new energy vehicles to fuel vehicles. Roewe RX9, Chery Tiggo 9 and changan CS95 PLUS are examples.

Of course, whether it's the big six-seat SUV or the mini-electric car that once sold well, behind it is the emergence of new consumer groups and demand, which makes the market segment become a new business model for car companies.

As we all know, today's intelligence and electrification depend more on the supply chain, and the realization of scene-based cars according to market segments can help car companies jump out of "homogeneous competition" and regain pricing power.

At present, in addition to the big six-seat SUV, the demand for niche models such as off-road vehicles, high-end pickup trucks and BMW cars is gradually increasing. Many car companies are trying to actively cater to the new needs of new groups and accurately locate the scene, such as the 3/4-scale Haval dog series and the Jetway traveler specially built for travel, which have quickly opened up new market segments after their release.

In the professor's view, the launch of many large six-seat SUVs in the market will ultimately benefit consumers, which provides the market with an SUV model that can take into account comfort, passability and multi-person travel, that is, the current family multi-person travel no longer needs to limit the purchase of an MPV that looks "greasy".

At the same time, the explosion and hot sale of the big six-seat SUV also proves that the scene-based car-making is rejuvenating in the new year. In the future, it will inevitably attract more car companies to deepen their market segments and try to build cars in scenes, adding more possibilities to the entire automobile industry. The professor has already begun to look forward to it ~