How many vehicles did Great Wall Motor sell in February 2023 (Great Wall Motor sold in March in 21 years)
Our reporter Zhang Xiaoyu.
Since March, car companies have disclosed sales data in February, and the auto industry "some people are happy and others are worried".
On the evening of March 8, Great Wall Motor released a production and sales bulletin. In February this year, the company sold 68,200 cars, down 3.65% year-on-year. In the first two months of this year, the company's automobile sales totaled 129,700 units, down 28.94% year-on-year.
Specifically, the Haval brand sold 39,100 vehicles in a single month, and the WEY brand sold 1,072 vehicles. The sales volume of Great Wall pickup trucks reached 17,100 units, a year-on-year increase of over 47%. The monthly sales of Euler and tank brands were 4,475 and 6,344 respectively. In addition, Great Wall Motor's overseas sales in February reached 13,600 vehicles, and the monthly sales of new energy was 8,340 vehicles.
With the disclosure of production and sales data by Great Wall Motor, the sales data of head independent brand car enterprises have all been released.
Data show that BYD sold 193,700 cars in February, up 119% year-on-year. The sales volume of Changan China brand passenger cars was 117,600, up 68.2% year-on-year. Geely Automobile sold 108,700 passenger cars in February, an increase of over 5% from the previous month and about 39% year-on-year. Among them, the sales volume of new energy vehicles in February was 23,283, an increase of over 111% from the previous month and an increase of about 63% year-on-year. Chery Group sold a total of 103,800 cars in February, up 71.9% year-on-year.
Compared with other independent brands, the sales of Great Wall Motor are not satisfactory. Hu Qimu, a special researcher in china enterprise confederation, said in an interview with the Securities Daily reporter: "The short-term decline in sales of Great Wall Motor is the result of its' shifting speed'. In the context of' double carbon', Great Wall Motor is adjusting its product structure and continuously increasing the launch of new energy vehicles. In the process of switching the business structure of fuel vehicles and new energy vehicles, it will inevitably affect short-term sales due to factors such as production capacity and market acceptance. "
According to Zhang Xiang, dean of the New Energy Automobile Technology Research Institute of Jiangxi New Energy Technology Vocational College, the performance of Great Wall Motor in February was normal. He told reporters: "Because the first quarter is usually the off-season of automobile sales. In December last year, car companies rushed sales through preferential policies, which led to the overdraft of sales in the first two months of this year. Over the past year or so, Great Wall Motor's products have gained a good reputation, but some strategic and tactical mistakes have caused new energy sales to fall short of expectations. It is expected that after April, with the arrival of various holidays, the sales of Great Wall Motor will gradually pick up. "
In the face of declining sales, Great Wall Motor said that this year, the brand will maintain the competitive route of "multi-category+large single product", and strive to build two large single product models by Haval and WEY respectively, which will increase sales. WEY and tanks will also accelerate the layout for the high-end intelligent new energy market, while Euler and Salon, which focus on pure electricity, will achieve full coverage of pure electricity users at the product level.
From the perspective of industry performance, the data of the Federation show that in February, the retail sales of the domestic generalized passenger car market reached 1.418 million, up 10.4% year-on-year and 8.8% quarter-on-quarter. Among them, the retail sales of new energy passenger cars reached 439,000, up 61% year-on-year and 32.8% quarter-on-quarter.
The Federation said that in March, the launch of a large number of new cars by most manufacturers is about to kick off. Under the promotion of consumption policies, many places have also introduced corresponding consumption promotion policies, and the comprehensive recovery of offline activities such as auto shows will also accelerate the gathering of popularity. The national six b models in the early inventory will gradually accelerate the inventory clearance, and the loose price will benefit the increment of the automobile market. Due to the recent price drop of lithium carbonate, it is beneficial for manufacturers to launch new energy vehicles with more cost performance, and the attention of the automobile market will continue to heat up.
Great Wall Motor said that in 2023, the company will focus on the main channel of automobiles and inject new energy and intelligent scientific and technological strength into more vehicles under the empowerment of forest ecosystem. It is expected to launch over 10 new energy products throughout the year.
For the next performance of the auto market, Hu Qimu believes that "from the policy point of view, stabilizing growth by expanding domestic demand this year is the highlight. From the market demand point of view, the current household consumption is in the process of gradual recovery, and the demand for self-driving travel will increase significantly, which will support automobile consumption. In addition, under the background of' double carbon', both commercial vehicles and passenger cars are facing huge alternative consumption demand in the stock market, so it is expected that the automobile market will continue to prosper. "